We’ve been on vacation this week and I’ve found something new to rant about. In our travels through Florida and Georgia we’ve discovered that speed limit signs in Florida separate the minimum and maximum signs. These signs are often miles apart on the interstates throughout the state of Georgia and Florida. At one point I ran up on one of the minimum signs and had mistaken it for a maximum sign. I kept asking myself why would the speed limit drop from 70 to 40 miles per hour. Being a cautious drive I am, I slowed down right then. I’m trying to avoid a ticket at all costs. During the rough economic times, seems like law enforcement agencies and governments are ticketing more to help out. See the examples below to see my point.
The Bad
The Good
Over the last few months T.J. Maxx and Marshall’s have paired up for a co-marketing campaign about smart shopping. The commercial features a group of ladies dropping in on a friend who is spending too much money at a up-scale shop. Their mission is to have a high price shopping intervention.They convince her that she can look just as good by buying clothes from a cheaper store. They also remind her that the same cloths may be available cheaper that these two stores.
I’m fine with this type of advising. The tactics used in this commercial are key elements of good advertising. But what grinds my gears is when they call her stupid for spending her money at a high price store. The comment was made “..now you’re beautiful and smart..” Just because she choose to spend her money at a higher price store doesn’t make her a stupid bimbo. She may have not been aware of the other options.
While searching for info about this topic. I found that other people don’t agree with this commercial as well. Apparently there is a whole community of people who hate different commercials. You can find them on commercialsihate.com messages boards.
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