I’ve noticed a trend with Youtube with unboxing videos. Videos that feature people unboxing new products or toys. Sounds boring. But I’ve found a few interesting points to why these videos are gold.
Point one. Level of detail. Have you ever been excited about a product and could not find enough detail about it online? Unboxing videos may show detail that you can’t see otherwise. You get the opportunity to see a “real” person display the product in a non-advertising environment. The product may be shown without all the visual effects and non-glorified light.
Point two. All packaging contents exposed. If you have a question as to whats included in the contents, check out an unboxing video. Generally most people feature everything they pull out of the box. You can get a sense for the level of packaging and durability for shipping. If a product wasn’t packed well or didn’t include something. Then this is a good way to find out before you buy.
Point three. Non-biased opinion optional. If the video is not featured by a vendor or sponsoring organization you may get a good idea for the product. Keep in mind there is still room for biased opinion. As the person may be a super fanboy or promoter of the product. But still its a real video of the real product. Never the less, you will get their comments and feedback.
The example below is a person unpacking a Wacom Bamboo Fun Tablet. Don’t forget to checkout other unboxing videos for more information about your favorite products.
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